Amazon Original

with Amazon Studios

We collaborated with Amazon Studios to re-imagine the Amazon Original opener into a memorable, relevant and differentiated branded signature. This new signature is a cornerstone of their Amazon Original identity, uniting their original content with an iconic open that lives in front of all their movies, series, specials and documentaries.

Approach

The logo signature is arguably one of the biggest statements an entertainment brand can make. It builds brand affinity and eventual nostalgia.

A key driver for their Prime Video customers is they are looking for an entertaining escape, with shared experiences and feelings of engagement and delight. Our visual opener leans into these attributes giving Prime Video customers the feeling as if they're about to be transported out of their everyday, and into something spectacular.

Months of design development went into the refinement of the finished opener and below are some of frames that were produced along the way.

Exploration

With all our projects we have a thorough creative exploration phase where the team develops a multitude of differing designs all of which end up influencing the finished result.

Below is a collection of the frames that were part of this research and development phase.