Hyperboot
with Hyperice / Nike
We teamed up with the incredible people at someform Studio to co-direct a visually immersive short that connects the legacy of the Normatec with the reveal of the Hyperboot - taking a wild journey through a set of abstract vignettes centered around the features of both products.
Process
There is always so much more design development that goes into our projects and below you’ll find a selection of some of the things that were part of early experiements or designs that did not make the final cut.
Credits
Design & Direction
Panoply & someform Studio
Creative Direction
someform Studio
Client
Hyperice / Nike
Audio
Resonate