Anagram Opener
with Anagram Films
Working together with Anagram Films we crafted a conceptually simple yet subtly intricate motion opener to precede all of their future films.
For this project we leaned into the definition of the word Anagram, using the idea of sorting and re-arranging letters as the basis for our motion.
Structurually the letterforms are sculpted to appear correctly from alternating 90 degree angles whilst looking like abstract architectural forms between those rotations. Multiple texture and lighting iterations were explored with just a selection featured here.
Credits
Concept, Design & Direction
Panoply
Client
Anagram Films