We collaborated closely with GREY Canada from the early creative stages to design and direct this launch film for Herradura's new tequila - Legend.
For this project we set out to combine the luxurious feel of a perfume
commercial with the surreal abstract nature of a title sequence.
Through delicate macro shots of textural morphs and transitions we drew a connection between the charred oak barrel and the luxurious glass Herradura bottle. Each shot is powerful yet graceful in motion to further embody the sophisticated ultra-premium tonality of the Herradura brand.
Design & Direction
Human Robot Soul