Herradura Legend

with Herradura

We collaborated closely with GREY Canada from the early creative stages to design and direct this launch film for Herradura's new tequila - Legend.  

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For this project we set out to combine the luxurious feel of a perfume
commercial with the surreal abstract nature of a title sequence. 

Through delicate macro shots of textural morphs and transitions we drew a connection between the charred oak barrel and the luxurious glass Herradura bottle. Each shot is powerful yet graceful in motion to further embody the sophisticated ultra-premium tonality of the Herradura brand.

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Credits

Design & Direction
Panoply

Client
Herradura

Agency
GREY Canada

 Audio
Human Robot Soul

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