We were approached by Raid Films and Atelier Markgraph to create the initial piece in a series of films for Mercedes-Benz focusing on the production and manufacture of their vehicles. The completed client film will be shown at three major Mercedes-Benz Visitor Centres daily for the next two years.
The film has five manufacturing concepts that were outlined by Raid and Atelier - safety, perfection, quality, precision and awakening. These initial brand values were brought together to drive the abstract visual thread that runs throughout the film. Below are some images that were created as part of our visual development process.
One of the most important parts of our process is the R&D phase where we experiment with a variety of visual forms and techniques. We created a bespoke film in order to showcase the sheer breadth of concepts that were generated.
Design & Direction
Raid Films / Ateleir Markgraph