OPPO approached us to create a promotional film for their F7 series phone, coinciding with a broader commercial campaign. When we saw that the unusually cinematic brief contained style references from Blade Runner, Elysium and District 9 we couldn't wait to get started. The challenge was to strike a balance between the stark, uncompromising style of the reference material and the beautifully refined design elements that lay at the core of the product.
The science fiction narrative of the film depicts the phone rising from a sea of diamond dust, located in an underground laboratory where machinery and technology have fused with their natural surroundings. This mixture of organic and engineered elements blend the darker strands of the concept with the positive tonality the client was keen to imbue. Coupling our visuals with a soaring yet minimal soundtrack by Human Robot Soul we were able to maintain a sense of drama and pace throughout.
Concept, Design & Direction
Human Robot Soul