Through a combination of powerful imagery and atmospheric pace Genesis dares us to fleetingly glimpse our own origins, our civilisation and the known universe. Drawing heavily on a visual currency distilled from the subconscious and the psychology of self, we are taken on a stark journey marrying rippling, organic forms with stern, unyielding geometry.
Inspiration for Genesis was predominantly drawn from Carl Jungs writing, in particular his last work Man and His Symbols. We were instantly engaged by the myriad of reoccurring signs and symbols that have historically been replicated by seemingly unrelated cultures and societies. This phenomina alludes to a vast, collective visual language that stems from the human subconscious, shaped by the world around us.
At Panoply we are defined by one simple thing; our work must retain purpose when seen both as a whole but also when broken down into constituent parts. As a result we've striven to make Genesis something that can be enjoyed in isolation as a single image but also experienced as a complete, immersive piece. Below is a video that showcases the huge amount of work that went into this film.
Creating abstract work can be easy if the goal is to produce arbitrary output. The real challenge came in honing and crafting these elements while always retaining control of the projects technical and creative necessities. Genesis demanded that the workflow be as procedural as possible. All of our generative forms could be manipulated down to a base level without affecting the final product. This enabled us to finely craft every shot, upholding our vision but also allowing us to work with interchangeable ease and insight.
Concept, Design & Direction