Working together with the team at OPPO we crafted a series of launch films for their latest phone the F5. The brief was to create a collection films that would emphasize the flowing product design, show off their key Smart Selfie technology and appeal to their youthful and fashion orientated audience.
The concept we developed uses organic petals, fashionable natural imagery and poetic flowing motion to convey the beautiful, slim and steam-line designed features of the F5. We took art direction cues from OPPO's youthful and life-inspiring brand values with a vibrant colour palette and exquisite compositions whilst retaining a premium refined tone that conveyed the high-end nature of the phone.
Along side the commercial product film that launched globally we also created a special red edition film to accompany the original campaign. The series of films we produced for this campaign also included a portrait format version that was created to be loaded onto the phone from launch as a way to inform the purchaser of the leading new features of the device.
Concept, Design & Direction