AMAZON ORIGINALAMAZON ORIGINAL
A reimagined opener for Amazon Studios’ Amazon Original, designed as a unified signature that sits in front of films, series and documentaries.
Amazon Studios required a new opener to introduce its Amazon Original content across Prime Video.
The opener needed to act as a consistent signature across a wide range of titles, while feeling distinctive enough to build recognition over time. It had to signal the start of something engaging without competing with the content that followed.
We approached the opener as a single, recognisable moment rather than a sequence of ideas.
The design focuses on a controlled build, using light, scale and timing to create a sense of transition. The intention is to move the viewer out of their immediate surroundings and into the content, without relying on overt narrative.
Each element is kept deliberate and restrained, allowing the identity to feel consistent across different contexts and genres.
The result is a unified brand signature that sits consistently across Amazon Original content.
By focusing on a single, repeatable moment, the opener provides a clear entry point into each title while building familiarity and recognition over time.
