F7F7
A promotional film for OPPO’s F7 phone, set within a science fiction environment where engineered systems and natural materials merge to frame the product.
OPPO required a promotional film to support the launch of the F7 as part of a wider campaign.
The brief called for a cinematic approach, drawing from science fiction references while still presenting the product in a way that felt refined and controlled. The challenge was balancing these two directions without losing clarity.
We built the film around a contained science fiction setting.
The product emerges from a field of fine particulate material, surrounded by an environment where machinery and natural forms are integrated. This allowed us to introduce a more industrial tone while maintaining a sense of precision around the device itself.
The pacing moves between slower, controlled shots and moments of escalation, supported by a minimal score from Human Robot Soul that carries the sense of scale without overwhelming the product.
The film presents the F7 within a distinct visual setting that balances atmosphere with clarity.
By combining engineered and natural elements, the work maintains a cinematic tone while keeping the product at the centre of the sequence.
